Partnering with Merchants & developing a brand library
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Make into 2x gifs. Images flip thru, and logos swap out.
Using AI to flex the library further,
I lead a pioneering new workflow, strategically planning a modest photoshoot to allow us to flex each image with AI later. My team developed a plan to capture 5x perfect images in camera, at that same shoot, I would personally photograph over 100+ additional props on a white sweep—allowing us to train our closed-system internal ai on the perfected images, and incorporate the additional props in later. Expanding the lifespan of each image so that Paze could continue to use the images while adding new merchants, by simply updating the merchant-cues, props. This paved the way for our modest budget & photoshoot to stretch miles further for our client.
First, we need 5x perfect images…
AI needs to be used legally and ethically.
So we exclusively work with AI-friendly artists & photographers, who are enthusiastically excited about developing these workflows and are fairly compensated for developing this work specifically for use with AI.
Now use Figma to train your loRA,
LoRA:
This index will become the bedrock for your AI to train on.
It takes forever and makes your eyes bleed, but be consistent and do it right and your images will generate even better!
Now, using your internal, closed-system AI you can replace props
and flex each image to cover newly added merchant categories! Yipee!
Gif: reference → sketch → un-touched → retouched
Et voila!
Next, capture 100+ additional
merchant signifiers (props)
Gif of each image with props changing